On March 1, the State Council Information Office held a press conference to deepen the reform on commercial system. Zhang Mao, Head of SAIC said that it is clearly provided in the Trademark Law that well-known trademarks that well-known trademarks belong to legal concepts instead of honorary sign of products, so they cannot be used for company promotion or propaganda.

According to the 500 Valuable Brands selected from World Brand Laboratory, China had 37 trademarks in the list, up by 1.5 times as compared to that in 2013.