Article 6ter of the Paris Convention for the Protection of Industrial Property of 1883 (which is amended and revised time to time), was introduced into the convention by the Revision Conference of The Hague in 1925. The purpose of Article 6ter of the Paris Convention is to offer a degree of legal protection to armorial bearings, flags and other state emblems as well as official signs of States and hallmarks indicating control and warranty adopted by them who are party to the Paris Convention. This protection extends towards the registration or use of trademarks that are in whole or in part identical to such emblems, abbreviations, and names of International Intergovernmental organizations of which one or more countries are members with the exception of armorial bearing, flags and other state emblems, emblems, abbreviations, and names which are already the subject of International Agreements, in force intended to ensure their protection, but also trademarks that fall within a specific sphere of similarity, namely imitation “from a heraldic point of view”.
As per the Guidelines for the Interpretation of Article 6ter (1) (b) and (3) (b) any program or institution established by an international intergovernmental organization, and any convention constituting an international treaty may, under certain conditions, stand to benefit from the protection offered under Article 6ter.
In accordance with this provision, member countries of the Union are required to refuse or invalidate such trademark registrations and to prohibit by appropriate measures the use of such marks. The protection of State emblems falling under Article 6ter (1) (a) extends to any imitation “from a heraldic point of view”. The provision excludes State emblems from registration or use as trademarks or as elements of trademarks.
In accordance with Article 6ter (3) (a), the countries of the Paris Union communicate reciprocally, through the intermediary of the International Bureau, the lists of emblems and signs for which protection is requested under Article 6ter (1). The same procedure applies in respect of international intergovernmental organizations under Article 6ter (3) (b). Thus, the International Bureau enables such communication by transmitting the relevant notifications to the members of the Union as well as to the Members of the WTO not party to the Paris Convention.
The purpose of this protection is the indication of control and warranty of certification that a State or an organization duly appointed by the State has checked the standards and quality of the goods under their banner. These marks exist in many States with respect to products such as butter, cheese, meat, electrical equipment, etc. In principle, official signs and hallmarks indicating control and warranty may also apply to services, for instance those relating to education, tourism, etc.
Country names and identities often function as brands which indicate the origin of the goods and services so advertised, as a result of which the country’s name, flag, emblem or coat of arms can be said to be a signal to the public that there is a relationship between the nation and the products and services in respect of which it is being used. Not only does this become problematic for a nation, which may or may not have control over the goods being distributed using its identity and goodwill, it may also damage the reputation and brand value which a nation has very tediously built.
The spirit of this article is followed thoroughly in international circles. However, there are certain exceptions where few companies register trademarks that resemble or infringe upon member states. United States of America has on several occasions refused marks that seem to be replicating foreign flags, an example of which would be In re Certa ProPainters, Ltd., 2008, where the Logo was refused registration because the applied-for mark “contains a simulation of a flag of a foreign nation, specifically Canada, and/or displays the official national insignia of Canada, namely the Canadian maple leaf.”