Richard B. Biagi

Illinois

Neal & McDevitt, LLC
2801 Lakeside Drive
Suite 201
Bannockburn, IL 60015

Tel: 847.881.2455

Email: rbiagi@nealmcdevitt.com
Web: www.nealmcdevitt.com

Professional Biography

Rick Biagi, the Managing Member of Neal & McDevitt, a Chicago-area based intellectual property, marketing and information technology law firm specializing in all aspects of trademark, copyright, unfair competition, marketing, advertising, promotions, IT and Internet law.

Rick’s practice includes counseling clients in the areas of selection, adoption, use, and protection and enforcement of trademarks and domain names; anti-counterfeiting; the registration of trademarks and copyrights on a worldwide basis; licensing; and advertising and promotions law compliance.  Rick has been ranked by the World Trademark Review to the WTR 1000 for trademark enforcement and litigation.

Rick represents a wide range of clients from small and mid-sized corporations to some of the most iconic brands. His clients include large multinational financial services institutions; national trade associations; national and international retailers; manufacturers of well-known consumer brand products, jewelry, food products, apparel, alcohol beverages; and electronics and technology companies.  Rick also proudly represents a number of local and national not-for-profit organizations in IP matters on a pro bono basis.

Rick’s extensive litigation experience includes proceedings involving trademark, copyright, and advertising disputes before U.S. Federal Courts, the U.S. Patent and Trademark Office, the WIPO, and the National Advertising Division of the Council of Better Business Bureaus. Rick also is an experienced mediator in the area of trademark law and has served as an expert witness in cases involving trademark law.

Rick holds several leadership positions within the International Trademark Association (INTA) and the American Bar Association-Intellectual Property Law Section (ABA-IPL) and is a frequent speaker on intellectual property topics across the country.

Member:

  • International Trademark Association (INTA)
  • American Bar Association – IPL Section (ABA-IPL)
  • American Intellectual Property Law Association (AIPLA)
  • Chicagoland Italian American Professionals
  • American Craft Spirits Association

International Trademark Association:

  • Trademark Office Practice Committee (TOPC) – 2022 – Present
  • U.S. Legislation Subcommittee – 2006 – 2010; 2018 – 2022
  • Pro Bono Committee – 2012 – 2014; Vice Chair – 2014 – 2016; Chair – 2016 – 2018
  • Madrid System Subcommittee – 2010 – 2012
  • National 2005; ADR Programs Subcommittee – 2004 – 2006
  • Saul Lefkowitz Moot Court Competition, Bench Memo Committee – 2001, 2002, 2003

American Bar Association – Intellectual Property Law Section:

  • Council Member – 2020 – 2023
  • Chair – Trademarks Division – 2018 – 2020
  • Vice Chair – Trademarks Division – 2016 – 2018
  • Chair, Trademark Litigation Committee – 2012 – 2016
  • Vice Chair, Trademark Litigation Committee – 2010 – 2012
  • Editorial Board, Landslide – 2013 – 2018
  • CLE Board – 2015 – 2018, 2023 – Present
  • Membership Board – 2023 – Present (Vice Chair)

Neal & McDevitt, LLC, formed in 1998 by founding members Susan Neal and Kevin McDevitt, is a Chicago-area-based intellectual property and marketing law firm specializing in all aspects of trademark, copyright, unfair competition, marketing, advertising, and promotions law. From trademark and copyright prosecution, licensing and portfolio management to enforcement, anti-counterfeiting and litigation, Neal & McDevitt counsels clients around the world on an array of intellectual property and marketing law matters.

The firm is now managed by Members Kevin McDevitt and Rick Biagi, following Susan Neal’s retirement in 2007 after a celebrated career in trademark law.  Together, they lead a distinguished team of  professionals who are among the finest intellectual property practitioners in the country.

Neal & McDevitt, ranked year after year by World Trademark Review to the WTR 1000, represents clients across a broad spectrum of fields, ranging from individuals and start-up companies to some of the world’s largest corporations and most iconic brands. For over twenty five years, Neal & McDevitt and its team of industry-leading professionals have been providing world-class counsel to its clients around the globe.

“Rick is widely recommended for sophisticated trademark counseling and enforcement matters. Clients praise his ability to safeguard iconic brands across global portfolios, and peers respect his leadership within INTA and the ABA as well as his consistent success in high-stakes IP disputes.”
The IP Lawyers, 2025